ISSN : 2349-6657

SERVICE BLUEPRINTING: A COMPREHENSIVE FRAMEWORK FOR ENHANCING SERVICE DESIGN AND DELIVERY

Padmaleela, M. Balaji, Dr. S. Krishna Priya, Mrs.S.Ranganayagi



Service blueprinting is a powerful tool used by service-oriented businesses to analyse, visualize, and improve their service processes. This paper presents an in-depth exploration of service blueprinting, outlining its fundamental concepts, methodologies, and applications. The study delves into the various stages of the blueprinting process, including customer touchpoints, backstage operations, and interactions between different service components. By identifying potential pain points and inefficiencies, service blueprinting facilitates strategic decision-making, enhances service design, and ultimately elevates customer satisfaction. This research aims to provide a comprehensive understanding of service blueprinting and its significance in today's competitive service-driven landscape.

Service Blueprinting, Service Design, Customer Touchpoints, Backstage Operations, Service Components, Service Delivery, Customer Satisfaction, Service-Oriented Businesses, Service Management, Strategic Decision-Making.

30/08/2019

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