SEARCH ENGINE OPTIMIZATION (SEO)

Author (s) : S.Bhuvaneshwari, Dr.T.Manikumar

---

Abstract :
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" search results. SEO uses a variety of techniques to improve the ranking of a website in search engine results pages (SERPs). These techniques include:Keyword research: Identifying the keywords that people are using to search for information on the web.On-page optimization: Optimizing the website's content and HTML code to make it more relevant to the target keywords.Off-page optimization: Building links to the website from other high-quality websites.SEO can be a complex and time-consuming process, but it can be very effective in increasing website traffic. This project implements SEO using ASP.NET with Object Oriented Programming Technologies to improve the volume and quality of traffic to a web site from search engines.

Keywords : search engine optimization, SEO, keyword research, on-page optimization, off-page optimization, ASP.NET, Object Oriented Programming

Conference Date : 13/11/2020

Pages : 164

Paper ID : 20164