MARKET FEASIBILITY FOR COSMETICS IN INDIA: A COMPREHENSIVE ANALYSIS OF OPPORTUNITIES AND CHALLENGES

Author (s) : Lavyana.R, Karthikeyan, Dr.S.Banumathi, Dr.G.Marimuthu

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Abstract :
The cosmetics industry in India has witnessed significant growth over the past decade, driven by changing consumer preferences, increasing disposable incomes, and a growing awareness of personal grooming. This abstract presents a thorough analysis of the market feasibility for cosmetics in India, examining the opportunities and challenges that businesses may encounter when entering or expanding in this promising market. The abstract begins by providing an overview of the current cosmetics market landscape in India. It encompasses the size of the market, key players, and the range of products offered. Additionally, it sheds light on the evolving consumer behavior, with a particular focus on the factors influencing the purchasing decisions of Indian consumers, including cultural preferences, beauty standards, and lifestyle trends. Furthermore, this abstract delves into the numerous opportunities that exist within the Indian cosmetics market. The country's large and diverse population, especially the growing middle class, presents a vast consumer base for cosmetic products. Rising urbanization, a shift towards premiumization, and an increasing demand for natural and organic beauty products contribute to the market's potential for expansion. Moreover, the advent of e-commerce and social media platforms has revolutionized the cosmetics industry's marketing strategies, providing new avenues for businesses to reach and engage with their target customers effectively. However, amidst the plethora of opportunities, the abstract also highlights the key challenges that companies may face in this dynamic market. These challenges encompass the need to tailor products to suit diverse skin tones and hair types prevalent in India, navigating complex regulatory requirements for cosmetic imports and manufacturing, and establishing effective distribution networks across the country's vast geography.

Keywords : Market Feasibility, Comprehensive analysis

Conference Date : 13/11/2020

Pages : 43

Paper ID : 20043