HIGH ON MINDFULNESS AND WANT TO START A BUSINESS? FEMALES LEAD THE WAY: A STUDY FROM DELHI NCR

Author (s) : Dr.J.Ashokumar & Dr.L.Mary Antoni Rosalin

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Abstract :
Entrepreneurship has gained huge importance in recent times and mindfulness is very crucial for becoming a successful entrepreneur. The study aims to identify the relationship of mindfulness with Entrepreneurial orientation and all of its dimensions. Methodology: The primary data collected from 152 working professionals from Delhi NCR using stratified purposive sampling technique to study the relationship of mindfulness with Entrepreneurial orientation. Results: MANOVA is performed to measure the impact of independent variables (gender, thought of doing business and level of mindfulness) on dependent variable i.e., Entrepreneurial Orientation, Innovativeness, Proactiveness and Risk. Firstly, the results conclude that mindfulness, interaction of thought of doing business and mindfulness, and interaction among gender, thought of doing business and mindfulness independent variables have impact on combined entrepreneurial orientation. Secondly, it is found that high level of mindfulness in females who have thought of doing their own business have greater and stronger entrepreneurial orientation. Additionally, they are found to be highest in proactiveness dimension. Implications: Presence of more women at leadership roles will contribute to business growth, thus organizations need to recruit and train such talent for the benefit of the organization. Organizations should train their employees through mindfulness for necessary behavioral changes as a part of their daily operations.

Keywords : Mindfulness, entrepreneurial orientation, entrepreneurs.

Conference Date : 17/09/2021

Pages : 213

Paper ID : IESMDT211