GREEN RECRUITMENT IN THE IT INDUSTRY IN INDIA: PROMOTING SUSTAINABLE PRACTICES AND CORPORATE SOCIAL RESPONSIBILITY

Author (s) : Akshya R V, SONIYA.C , Dr.P.Kalairani, Mrs.S.Ranganayagi

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Abstract :
The IT industry in India has witnessed exponential growth over the years, contributing significantly to the country's economic development. However, this rapid expansion has also raised concerns about its environmental impact and carbon footprint. This abstract explores the concept of "Green Recruitment" within the IT industry in India, which focuses on integrating sustainable practices and corporate social responsibility into the hiring and talent acquisition process.The abstract begins by providing an overview of the current environmental challenges faced by the IT sector in India. The rapid growth of IT companies has led to increased energy consumption, electronic waste generation, and carbon emissions. As organizations strive to become more environmentally responsible, there is a growing need for talent that possesses not only technical skills but also a strong commitment to sustainability.Furthermore, this abstract delves into the concept of Green Recruitment and its implications for the IT industry. Green Recruitment involves sourcing, attracting, and selecting candidates who align with an organization's eco-conscious values and have the potential to contribute to sustainable initiatives. Beyond traditional skills and qualifications, recruiters focus on identifying candidates who demonstrate environmental awareness, innovative thinking, and a proactive approach towards reducing the ecological impact of the industry.The abstract highlights the benefits of Green Recruitment for IT companies in India. By hiring individuals who are environmentally conscious and promoting sustainable practices, organizations can improve their corporate social responsibility (CSR) reputation, enhance their brand image, and attract environmentally conscious customers and clients. Green Recruitment can also lead to cost savings through energy-efficient practices and waste reduction, fostering a culture of sustainability within the organization.Moreover, the abstract addresses the challenges and potential barriers faced in implementing Green Recruitment strategies. These challenges may include a limited pool of candidates with specialized sustainability knowledge, the need for internal cultural change within organizations, and the incorporation of green metrics in performance evaluations.To successfully implement Green Recruitment, organizations can collaborate with educational institutions and industry associations to develop eco-focused training programs and certifications. Additionally, leveraging digital platforms and social media can help create awareness and engage potential candidates with a shared commitment to sustainability.

Keywords : Green recruitment, Sustainable practices

Conference Date : 17/09/2021

Pages : 170

Paper ID : IESMDT168