DISSOCIATION IS USED TO REIMAGININGMULTIMODAL RELATIONSHIPS

Author (s) : B.Balasubashini, A.Senkathirvelavan,A.S.Sakthi,D.Martin Luthar

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Abstract :
We are in the midst of a "pictorial turn," according to W.J.T. Mitchell, and images are becoming a more significant part of digital and multimodal communication. In my dissertation, I explore how multimodal arguments that include texts and visuals might create meaning. Visual rhetoricians have frequently used text-based rhetorical principles or brand-new image-based theories to prioritize one medium over the other in an effort to explain text-image debates. I contend that The New Rhetoric's concept of dissociation—which was created by Chaim Perelman and LucieOlbrechts-Tyteca to illustrate how the mingling of concepts with disparate values can create new meaning—can help us better understand the relationship between the two media. My dissertation broadens the scope of dissociation by applying it specifically to visual contexts and using it to critique visual arguments in a number of historical periods where political, religious, and economic factors cause one form of media to be valued over the other: Byzantine iconoclasm, the late medieval era, the 1950s advertising boom, and the contemporary digital age. I contend that dissociation in each of these eras demonstrates how the favored media can influence a multimodal argument entirely. In order to adapt dissociation to the multimodal composition classroom, I will end with a discussion of dissociative multimodal pedagogy.

Keywords : Dissociative, Multimodal, Prioritize

Conference Date : 17/09/2021

Pages : 149

Paper ID : IESMDT147