CUSTOMER RETENTION THROUGH CRM TECHNOLOGY

Author (s) : Dr.S.Banumathi

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Abstract :
Customer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information. CRM is a systematic approach towards using information and on going dialogue to built long lasting mutually beneficial customer relationship. Today the major business focus is towards endowing value addition to the sales cycle, and customer retention rather than constructing a new customer base, Once we identify our customers based on the LTV and retention probabilities, we can differentiate them according to their focus and interact with them deploying the marketing tools considering time dimension to maximize benefits from each customer.

Keywords : customer retention

Conference Date : 30/08/2019

Pages : 61

Paper ID : 19059