COMMUNICATING SOCIOCULTURAL IDENTITIES OF IRAQI SOCIETY

Author (s) : V.Divya, R.Saraladevi, R.Vennila, P.Vasantha

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Abstract :
The present study examined the genre of Iraqi wedding invitation cards (WICs) in terms of its textual and visual components, and the impact of the social norms and assumptions on the articulation of these components. Drawing upon three analytic tools, namely, genre analysis proposed by Swale (1990) and Bhatia (2004), semiotic analysis adopted by Kress and Van Leeuwen (2001), and critical discourse analysis advocated by Fairclough (2010), a sample of 250 WICs was selected to be considered for analysis. Corpus analysis showed that Iraqi WICs varied in terms of their non-linguistic features like printed forms, colors, layouts, calligraphy, graphics, and paper materials. On the other hand, the underlying schematic organization of Iraqi WICs was built around seven component moves. Moreover, Islamic religious beliefs and Iraqi socio-cultural system were clearly encoded in these wedding invitation texts affecting their organization structure.

Keywords : Iraqi society, culture.

Conference Date : 13/11/2020

Pages : 153

Paper ID : 20153