BUYER BEHAVIOUR TOWARDS RESTAURANT

Author (s) : Kaviarasan

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Abstract :
Naturally, all basic principles of marketing should apply equally to products and service marketing. Why then do we insist that service marketing should be studied and practiced as a distinct specially? There are various segments in service marketing, in that restaurant services are one of the fastest growing service sectors, because of significant developments in the field of transportation, sophistication in communications, growing importance of sophisticated information technologies in the business world, engineering of a strong foundation for industrialization for industrialization and urbanization, increasing domination of corporate sector on the national and international economics, emerging corporate culture and changing lifestyles paved copious avenues for the development of hotel industry the world over.

Keywords : buyer behaviourproducts and service marketing

Conference Date : 30/08/2019

Pages : 65

Paper ID : 19063