ATTITUDE OF WOMEN ENTREPRENEURS TOWARDS ONLINE RETAILING

Author (s) : V.S.BHARATHIPRIYA and N.USHA

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Abstract :
In recent days the retailing business is changing and internet plays a significant role in our daily life and market place is very fastly turning into e-marketing place and consumer interest in e-shopping is growing day by due to lots of motivational factors and which allows consumer to directly buy goods and services from a retailer through internet using their smart phone. This leads to the revolution in online retailing today among women entrepreneurs. There is a steady growth of 20-30percentages of women doing online retailing in a year. With the emergence of mobile applications in smart phone. The retail business in India is providing entrepreneurship for women.

Keywords : Online retailing, Women entrepreneur, E-marketing.

Conference Date : 17/09/2021

Pages : 94

Paper ID : IESMDT92