A STUDY ON THE MERGING ROLE OF ENTREPRENEURS IN TOURISM INDUSTRY

Author (s) : V. Selvambika, P. Rajeshwari, Dr.K.Antonyraj, V. Usha

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Abstract :
Tourism plays a major contributor to the Global market, and it is also the fastest growing industries with enormous potentiality in economic development and economic renovation especially in developing countries Entrepreneurs in tourism industry also play a vital role and have a major contribution in the development of nation. Though the entrepreneurs programmer are emerging day-by-day, at the same time they are also facing and accepting innovative challenges which have enabled the entrepreneurs to become more advance and bring out new ideas to attract the tourists in tourism industry. In this paper it reviews the importance of development programmer for entrepreneurs in tourism industry. It is also to understand its application area and the limitations. Journals, articles and internet were used, as a proposal material, to collect information on this topic.

Keywords : Tourism industry, Entrepreneurs, Economic development, Innovation challenges, Programme.

Conference Date : 13/11/2020

Pages : 71

Paper ID : 20071