A STUDY ON CUSTOMER SATISFACTION TOWARDS NESCAFE SUNRISE COFFEE

Author (s) : V.AMUTHA

---

Abstract :
Customer perception is a marketing concept that encompasses a customer's impression, awareness and consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channel. It plays a vital role in a company's ability to attract new customers and retain existing customers. This perception directly impacts the attraction of new customers and capacity to maintain good relationships with current customers.

Keywords : customer relationship, coffee.

Conference Date : 13/11/2020

Pages : 357

Paper ID : 20357