A STUDY ON CUSTOMER SATISFACTION TOWARDS FASTRACK WATCHES IN SALEM

Author (s) : V.USHA, J.UMA

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Abstract :
Today, Fastrack offers a wide range of products for teenagers. The study has been conducted in salem The objective is to study on the level ofsatisfaction among the customers & toEvaluate customer’s opinion of Fastrack watches & suggest some improvements that can be usefulfor the developments of the organization. The study is taken with primary data & secondary data.Primary data is taken with questionnaire with responses taken from 50 respondents. The resultsindicated that most of the respondent are satisfied with theFastrack product with their wide rangeof products, quality, price in an effective way. Customer of Fastrack watches is well known on therange of products supplied by the brand. Majority of respondents were highly satisfied by theFastrack brand.

Keywords : Fastrack watches.

Conference Date : 13/11/2020

Pages : 356

Paper ID : 20356