A STUDY ON CUSTOMER SATISFACTION TOWARDS EDIBLE OIL WITH SPECIAL REFERENCE TO SALEM TOWN

Author (s) : Dr.MARY ANTONI ROSALINI, I.VIDHYA

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Abstract :
The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers’ needs in the Indian market. Keeping this point in view, the paper endeavors to highlight how much the customers are satisfied with the brands of FMCG products. Existing literature shows that product quality, service quality, perceived value and financial benefit actually affect customer satisfaction. So analysis in this paper is made to see the correlation with customer satisfaction to other independent variables selected. The relationship between the dependent and independent variables in the study has been analyzed using Regression Analysis. The study is carried out in saelm town, Assam with the total sample size of 375 selected on a quota sampling basis.

Keywords : saelm town, customer satisfaction, oil.

Conference Date : 13/11/2020

Pages : 349

Paper ID : 20349