A STUDY ON CUSTOMER SATISFACTION OF REDMI MOBILE PHONE

Author (s) : K.THENMOZHI, S.JAMUNA

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Abstract :
This study concluded that in this modern business economy it is very important to analyses the marketing strategy used in the Red - mi mobile phones. The study result shows the majority of the consumers are satisfied with the Red - mi mobile phones but also there is a drawback such as hike in price and such other factor like design of the product. If necessary steps to re-solve problems of retaining customers of Red - mi mobile phone will be high. It will develop the strategy of marketing, if the company can understand the preference and overall perception of the consumer. Hence, it will develop the marketing strategy and market share of Red - mi mobile phone Company.

Keywords : Red - mi mobile phone, marketing.

Conference Date : 13/11/2020

Pages : 358

Paper ID : 20358