ISSN : 2349-6657

A STUDY ON CONSUMER SATISFACTION TOWARDS CADBURY DAIRY MILK

Dr .ASHOK KUMAR, R .RAJESWARI



The present study is based on the awareness of CADBURY DAIRY MILK among the customers.A sample survey of 100 respondents was undertaken to find out the awareness of CADBURY DAIRY MILK in Salem city. The study mainly concentrated on general price level, quality & consumer expectation overall satisfaction about CADBURY DAIRY MILK, general awareness and consumer preferences of CADBURY DAIRY MILK.

Cadbury dairy milk, customer satisfaction.

13/11/2020

350

20350

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