A STUDY ON CONSUMER PREFERENCE TOWARDS VESPA SCOOTY IN SALEM

Author (s) : Dr. R. HEMALATHA, Mrs .S.JANYANTHI

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Abstract :
Vespa is manufactured by Piaggio and it’s an Italian brand. In 1946 piaggio started manufacturing single model motor scooter. Piaggio owned today one of seven companies of scooter in Italy. Vespa scooters are well known for their unibody, their painted, pressed steel which combines a complete cowling for the engine, and a prominent front fairing and a flat floorboard in to a structural unit. In April 1946 for the Vespa scooter design piaggio filed a patent. IN the following December patent was approved. The piaggio company’s past industrial experience led to an efficient Ford style volume production line and with that was aiming to manufacture the new Vespa in large volume. It’s public debut at the 1946 Milan fair.

Keywords : Manufacturing, Painted, Pressed steel, Fairing and a flat floorboard.

Conference Date : 13/11/2020

Pages : 218

Paper ID : 20218