Abstract Proceedings of ICIRESM – 2020
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A EMPIRICAL STUDY ON CUSTOMER PERCEPTION OVER E-TICKETING
Rapid growth of e commerce change the traditional way of business and also customer’s satisfaction towards online service. This online service providers offer customers convenient purchase by saving time in their busy schedule. The objective of this paper is to investigate whether service quality, price, technological factors and ease of use have an effect on on customer satisfaction towards online ticketing in Malaysia. The sample used in this study was only 50 respondents from different descriptive qualification. The results showed that only ease of use is insignificant factor in determining customer satisfaction where as other three factors, technological factors, service quality and price has significant relationship with customer satisfaction towards online ticketing. However, further research can be done with different variables to investigate customer satisfaction with additional sample size.
online service, E-ticketing, customer satisfaction.
13/11/2020
359
20359
IMPORTANT DAYS
Paper Submission Last Date
October 20th, 2024
Notification of Acceptance
November 7th, 2024
Camera Ready Paper Submission & Author's Registration
November 1st, 2024
Date of Conference
November 15th, 2024
Publication
January 30th, 2025