ISSN : 2349-6657

Abstract Proceedings of IESMDT - 2021

A STUDY ON SYNTHESIS OF ZINC NANOPARTICLES AND ANTIBACTERIAL ACTIVITY OF SOLANIUM ROBASTUM

Dr.C.Marimuthu and, K.Gayathri

ZnNPs, Solanum robustum, bioactive compounds, XRD, UV-Vis spectroscopy.

Abstract Proceedings of IESMDT - 2021

17/09/2021

83

IESMDT81

IN VITRO AND SELECTION OF LACTOBACILLUS SPP, FOR CABBAGE AND OAT BASED PROBIOTIC DRINK

M.Gomathi, and N.Roopa

probiotic, Lactobacillus, fermentation, physicochemical analysis, cabbage.

Abstract Proceedings of IESMDT - 2021

17/09/2021

84

IESMDT82

ANTI OXIDANT AND ANTICANCER ACTIVITY OF MARINE ALAGE HALYMENIA VENUSTA

Dr.C.Marimuthu and Dr.R.Subbaiya

Halymenia venusta, antioxidant, anticancer, ethanolic extracts, bioactive compounds.

Abstract Proceedings of IESMDT - 2021

17/09/2021

85

IESMDT83

GREEN MARKETING – ENVIRONMENTAL CONCERN AND CONSUMER AWARENESS

Dr. V.RADHA

Green marketing, greenwashing, environmental, social and governance (ESG), consumer, environmental friendly, social responsibility

Abstract Proceedings of IESMDT - 2021

17/09/2021

86

IESMDT84

A STUDY ON IMPULSE BUYING BEHAVIOUR OF CONSUMERS IN SALEM CITY, TAMIL NADU

Dr. K. GEETHA

Impulse Buying, Consumer Behaviour

Abstract Proceedings of IESMDT - 2021

17/09/2021

87

IESMDT85

CONSUMER PROTECTION AND VULNERABLE SECTIONS OF THE SOCIETY

Dr. C.V.SUJARITHA and S.PADMAVATHI

Consumer Protection, Vulnerable Sections of the Society, Consumer Rights

Abstract Proceedings of IESMDT - 2021

17/09/2021

88

IESMDT86

WOMEN ENTREPRENEURSHIP DEVELOPMENT IN INDIA: ISSUES AND CHALLENGES

Dr. M.RAJA and V.SHRUTHI

Women Entrepreneurship, Entrepreneurship Development, Challenges of Women Entrepreneurs

Abstract Proceedings of IESMDT - 2021

17/09/2021

89

IESMDT87

E-BANKING: OPPORTUNITIES AND CHALLENGES IN INDIA

Dr. M.MEGANATHAN and M.KEERTHANA

E-Banking, India, Opportunities, Challenges, Digitalization

Abstract Proceedings of IESMDT - 2021

17/09/2021

90

IESMDT88

IMPACT OF E-BANKING ON TRADITIONAL BANKING SERVICES

R.KRISHNADEEPTHI and M.SUGUNYA

E-banking, cheque, NEFT, RTGS

Abstract Proceedings of IESMDT - 2021

17/09/2021

91

IESMDT89

A STUDY ON RETAIL MARKETING IN INDIA

A.SILAMBARASAN and M.KIRUTHIGA

E-Marketing, Advertising, Retail Marketing

Abstract Proceedings of IESMDT - 2021

17/09/2021

92

IESMDT90

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