ISSN : 2349-6657

Abstract Proceedings of ICIRESM – 2019

THE EMOTIONAL LABOUR INSTRUMENT (ELI): A SCALE FOR SERVICE EMPLOYEES

Dr.K.Geetha & Dr.C.V.Sujaritha

Reliability, Validity, EFA, Emotional Labour Instrument (ELI)

Abstract Proceedings of ICIRESM – 2019

30/08/2019

290

19281

MEDITATION AND MINDFULNESS INTERVENTION: AN APPLIED TECHNIQUE FOR DECISION MAKING AND STRATEGIC ALLIANCE

Dr.M.Meganadhanan & Dr.S.Yazhini

Cosmos, Mindfulness, Chakras

Abstract Proceedings of ICIRESM – 2019

30/08/2019

291

19282

ROLE OF GENDER IN MINDFULNESS: A STUDY OF INDIAN B-SCHOOL STUDENTS

S.Padhmavadhi & R.Krishna Deepthi

Gender, MAAS, Mindfulness, Stress

Abstract Proceedings of ICIRESM – 2019

30/08/2019

292

19283

MENTAL WELL BEING THROUGH MINDFULNESS: THE SHRIMAD BHAGAVAD GITA PERSPECTIVE

S.Padmavathi & R.Krishna Deepthi

Awareness, Bhagavad Gita, Buddhism, Hermeneutics, Mahabharata, Mindfulness, Mental Well Being

Abstract Proceedings of ICIRESM – 2019

30/08/2019

293

19284

MINDFULNESS AND MINDFUL CONSUMPTION: DOES MINDFUL ADVERTISING LEAD TO TEMPERANCE IN CONSUMPTION?

M.Suganya & V.S.Bharathipriya

Mindfulness, Mindful` Consumption, Mindful Mindset, Consumption Behaviour, Mindful Advertising, Customer-centric Sustainability

Abstract Proceedings of ICIRESM – 2019

30/08/2019

294

19285

IMPACT OF CONSCIOUS PROMOTIONAL STRATEGIES ON MINDFUL MARKETING AND CONSUMPTION PRACTICES: A STUDY OF LEADING RETAIL START-UPS IN INDIA

M.Gokula priya & M.Keerthana

Mindful Marketing and Consumption Practices, Promotional strategies, Retail.

Abstract Proceedings of ICIRESM – 2019

30/08/2019

295

19286

ROLE OF EMOTIONAL MARKETING IN MINDFUL MARKETING AND CONSUMPTION

Dr.M.Raja & N.Usha

Mindful marketing, emotional attachment, purchase decisions, consumption decisions.

Abstract Proceedings of ICIRESM – 2019

30/08/2019

296

19287

SYNTHESIS, CHARACTERIZATION AND ANTIMICROBIAL STUDIES OF MANNICH BASE DERIVED FROM BENZOHYDRAZIDE AND ITS METAL COMPLEXES

S.Vinothini , R.Sangeetha, P.Rajeshwari & S.Sasikala

Metal complexes, Mannich base of benzohydrazide, Antimicrobial study, Spectral studies

Abstract Proceedings of ICIRESM – 2019

30/08/2019

297

19288

SYNTHESIS, CHARACTERIZATION AND ANTIMICROBIAL ACTIVITY OF CU(II), CO(II), NI(II) AND ZN(II) COMPLEXES DERIVED FROM 1-(PYRIDIN-2-YL AMINOMETHYL) PYRROLIDINE-2,5-DIONE AND 1-PHENYL(PYRIDIN-2-YL AMINOMETHYL) PYRROLIDINE-2,5-DIONE

S.Jeeva, D.Dhanalakshmi, R.Vijayalakshmi & R.Vendamani

Complexes;Mannich base;;Spectra;DMSO;Minimuminhibitoryconcentration

Abstract Proceedings of ICIRESM – 2019

30/08/2019

298

19289

SYNTHESIS, CHARACTERIZATION AND ANTIMICROBIAL STUDIES OF MANNICH BASE DERIVED FROM BENZOHYDRAZIDE AND METAL COMPLEXES

G.Priya, S.Gowri,P.Rajeshwari & R.Vendamani

Metal complexes, Mannich base of benzohydrazide, Antimicrobial study, Spectral studies.

Abstract Proceedings of ICIRESM – 2019

30/08/2019

299

19290

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