ROLE OF SOCIAL MEDIA ADDICTION ON SELF ESTEEM AND MEDIATING EFFECT OF MINDFULNESS

Author (s) : Mrs.V.Usha & Dr.K.Nageswari

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Abstract :
Now a day social media addiction is very common problem among individuals. Social media addiction has become high concern in society because it is an urge-driven disorder with a strong compulsive component. Mindfulness is described as being in the present moment and self-esteem is defined as respect for one’s own value and importance. Social media addiction is leading toward distraction of mindfulness and self-esteem among individuals. This study has been initiated with a view to understand the social media addiction and its influence on self-esteem a mediation effect of mindfulness. The present descriptive study involved 288 respondents whose data had been collected by means of a snowball sampling method. Confirmatory factor analysis and path analysis has been used to analyse the result. The findings suggest that there is a significant direct impact of social media addiction on self-esteem with or without mediation effect of mindfulness. The study also reveals that there is an existence of partial mediation

Keywords : Social media addiction, Confirmatory factor analysis, Self-esteem, Mindfulness, Path analysis.

Conference Date : 30/08/2019

Pages : 274

Paper ID : 19265