IMPACT OF SOCIAL NETWORKING SITES ON BUYING BEHAVIOUR OF STUDENTS COMMUNITY – WITH SPECIAL REFERENCE TO SALEM CITY

Author (s) : Dr.Manivannan

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Abstract :
Social networking is the use of internet – based social media programs to make connections with friends, Family, classmates, customers and clients. Social networking can occur for social purposes, business purpose or both through sites such as Facebook, Twitter, linked in, classmates. .com and yelp, Social networking is also a significant target area for marketers seeking to engage users. Building a following provides access to and interaction with new, recent and old customers. Shoring blog post, images, video or comments on social media allows followers to react, visit the company’s website and become customers. To know the level of awareness & perception of the students about various social networking sites. To analyses the buying behaviour of college students through social networking sites. We found that students use social networking sites for chatting purpose, so we suggest that more than chatting we have lot of informative things to be learn in SNS, and we can improve and excel in our academic and career profile more interaction with the students made use to suggest that they need more website and information relevant to their age. We conclude from the study that various aspects such as source of motivation, amount spent per month, primary mode of accessing social network and time spent per session have had an influence over addition of social networking in students.

Keywords : SOCIAL NETWORKING

Conference Date : 17/09/2021

Pages : 304

Paper ID : IESMDT302