DIMENSIONS OF OPERATIONAL EFFICIENCY OF INDIAN PAINT INDUSTRY: AN EMPIRICAL STUDY

Author (s) : Dr.R.AGILA & Mrs.A.S.RENUGADEVI

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Abstract :
The operating efficiency of a corporate enterprise has been measured in terms of production, capacity utilisation, sales and market share. The study aims to the operating efficiency of companies so as to determine the overall success of an industry. The growth of the industrial sector promises to spur employment opportunities, increases per capita income, improve the standard of living and increases GDP and tax revenue of the government. Hence, it is necessary to study the operating efficiency of companies so as to determine the overall success of an industry. In this paper, an attempt has been made to analyse the production, capacity utilization, sales and market share of selected companies in Indian Paint Industry. The results of the study revealed fluctuating trend in all the period. The projections obtained through linear time trend model revealed that majority of the selected companies in Indian Paint industry showed increasing trend of production, capacity utilization, sales and market share in the years to come.

Keywords : Indian Paint Industry, Operating Efficiency, Production, Capacity Utilization, Sales and Market Share.

Conference Date : 30/08/2019

Pages : 192

Paper ID : 19184