ANALYSIS OF CONSUMER BEHAVIOUR IN THE RETAIL SECTOR

Author (s) : Dr.R.HEMALATHA & N.RAGAMATHUNISHA

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Abstract :
In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9% annually. India retail industry is progressing well and for this to continue retailers as well as the Indian government will have to make a combined effort.  The branded food industry is trying to enter the India retail industry and convert Indian consumers to branded food.  Since at present 60% of the Indian grocery basket consists of non- branded items.  India retail industry is expanding itself most aggressively; as a result a great demand for real estate is being created.  Indian retailers preferred means of expansion is to expand to other regions and to increase the number of their outlets in a city. Retailers follow that Customer is the king and customer is always right to please its customers. India is being looked as one of the most attractive host for retail developments. The development of malls in India has given a new meaning to retailing. Indian customer is exposed to completely new kind of shopping experience. The rising standard of living has opened new avenues for shopping.  Hence, the present study focusing on the customers’ buying behaviour in Retail Outlet and findings were by primary and secondary sources of data collections.

Keywords : Consumer behaviour, Retail Store and Indian Retail Industry.

Conference Date : 30/08/2019

Pages : 191

Paper ID : 19183