A STUDY ON MARKETING STRATEGY OF LAKME PRODUCTS IN SALEM

Author (s) : M.M.Chitra & P.Epsiba

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Abstract :
The purpose of this study to analysis the Lakme brand identity and brand image as well as the usage of Lakme products in India and marketing strategy. Lakme products are helpful in creating awareness and perception among customers. Advertisements develop self-concepts in order to induce purchase decisions. Lakme product employs attention-grabbing tricks such as catchy words, celebrity endorsement, attractive packaging, promotion, and repeated messages etc. This study demonstrates the usage of Lakme products and the efficacy of Lakme's marketing strategies on the success of the cosmetic industry. It also covers topics such as data collection tools and the research method used for the project. Afterwards, a complete analysis of the collected data will be carried out and a conclusion will be drawn.

Keywords : Marketing Strategy, Lakme Produts

Conference Date : 30/08/2019

Pages : 188

Paper ID : 19180