A STUDY ON MARKETING STRATEGY OF NIVEA PRODUTS IN SALEM CITY

Author (s) : E.M.LATHA & M.THILAGAM

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Abstract :
The project entitled "A Study on Customer Satisfaction Towards Nivea In Salem". It had an objective to determine company's image of Nivea product towards customers and the primary objective was to study the customer satisfaction towards Nivea products and to analysis the factor influencing the purchase decision of the Nivea products. We Collected the Secondary data as Well as primary data. After collecting the data, Simple percentage analysis method and used statistical tools for the data collected. From the data collected in this study, some people are satisfied the product of Nivea and some people are also not satisfied the product of Nivea. The suggestion was to show the both the male and female have a different level of satisfaction about the product. So it Is important that the company should focus in a different way for both male and female. Thus conclusion shows that most of the customer are highly satisfied by Nivea product and service.

Keywords : Marketing Strategy, Nivea Produts

Conference Date : 30/08/2019

Pages : 187

Paper ID : 19179