EWOM, TRUST, AND PERCEIVED VALUE RELATED TO REPURCHASES IN THE E-COMMERCE SECTOR OF DEPARTMENT STORES

Author (s) : S.Mythili, V.Usha, T.Santhiya

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Abstract :
With the exponential growth in e-commerce retail sales, a variable such as perceived value is essential to consider, to warrant a successful long-term online business. However, eWom and perceived value have not yet been deeply studied together with other variables such as trust and repurchase in e-commerce belonging to department stores. Consequently, this study aims to analyze the influence of perceived value, eWom and trust on repurchases in those e-commerces. The sample was 196 people that repurchased from department stores e-commerce in Lima, Peru. The results were analyzed on Smart Pls. The results established that trust influenced repurchase and that eWom conditioned the perceived value of e-commerce in department stores. Furthermore, the results identified relevant variables that department stores’ e-commerce areas should consider to improve consumer repurchase through their e-commerce.KeywordsEWomtrustperceived aluerepurchasee-commerce retailers

Keywords : e-commerce, eWom, department stores.

Conference Date : 13/11/2020

Pages : 388

Paper ID : 20388