E- BANKING ITS LEVEL OF SATISFACTION OF E- CUSTOMERS WITH RESPECT TO E – SERVICE SECTOR

Author (s) : Mrs.S.KRISHNA PRIYA, SARAVANAN LAL JAYAN

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Abstract :
In an e-world, business is done at speed of thought, the real challenge for the future lies in anticipating the demands of the new age and providing sustainable solutions. Therefore many companies consider the internet as an opportunity to reduce customer-service costs, tighten customer relationships, personalize marketing messages and enable mass customization. The type of information Web sites collect in order to build their databases for customer research and relationship marketing varies from gender, age, marital status, educational level, ethnicity, occupation, household income, Internet usage, and even buying patterns.

Keywords : E- Banking, E- Customers, E – Service Sector

Conference Date : 13/11/2020

Pages : 377

Paper ID : 20377