A STUDY ON CUSTOMER SATISFACTION TOWARDS FLIPKART

Author (s) : Dr. M.MEGANATHAN and M.KEERTHANA

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Abstract :
The importance of this study is to examine the customer satisfaction towards Flipkart.com users in Chennai city. Also tried to find out various attributes of Flipkart users of Chennai city towards the online shopping. For this study survey was conducted. The data will be collected from respondents through a scheduled containing questions. The study result concluded that future of e-trailers in India especially in cities looking very bright. Flipkart.com offering best prices, good products and completely easy shopping experience for our customers. The success of any e-trailer company in India is depending upon its popularity, its branding image, its unique & fair policies, and its customer relations etc. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods and services from a seller over the internet using web browsers. The evolution of online shopping has opened door of chance to provide a competitive advantage over firms. Online shopping has grown in popularity over the years mainly because people find it convenient for the comfort of their home or workplace. Thus, the study aims to examine the customer satisfaction towards online shopping from flipkart. The study focuses on online shopper's preferences, satisfaction and problems on Flipkart online shopping marketers. The study is based on both primary and secondary data. Likert’s four-point scale and Convenient Sampling method were used in this study for selecting the samples and the sample size for the study was 70. With a view of analysing the data through percentage analysis. Research findings from the paper will be useful to understand the customers’ level of satisfaction on basis of the products as well as websites experienced by customers.

Keywords : Branding, Policies,PoS.

Conference Date : 30/08/2019

Pages : 141

Paper ID : 19139