CHALLENGES ISSUES OF B2C MARKETING

Author (s) : Radhika

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Abstract :
The web is changing every aspect of our lives, but no area is undergoing as rapid and significant change, as the way businesses operate. As businesses incorporate Internet technology into their core business processes, they start to achieve real business value. B2C ordinarily refer to on-line trading and auctions, for example, on-line stock trading markets, on-line auction for computers and other goods.  B2C e-commerce refers to the emerging commerce model where businesses /companies and consumers interact electronically or digitally in some way. One of the best examples of B2C e-commerce is Amazon.com, an online bookstore that launched its site in 1995.

Keywords : on-line trading.

Conference Date : 30/08/2019

Pages : 69

Paper ID : 19067