MAJOR CHALLENGES IN DEVELOPING AN EFFECTIVE PLATFORM IN INDIA

Author (s) : Balaji.M

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Abstract :
Major Challenges in Developing an Effective e-Marketplace Platform in India The purpose of this paper is to,a) Provide an overview of e-marketplace trends.b.Describe the characteristics of an effective e-marketplace platform.c.Suggest how market-markets build and run effective e-marketplace. Some of the characteristics of an effective e-marketplace platform include,

1. Dynamic trade mechanism, 2.Unified contents in accessing data through heterogeneous sources, 3.Quick to market, 4.Ease of integration and 5.Flexibility.

The competition in e-marketplaces is increasingly fierce as market-makers attempt to gain dominance. One of the biggest obstacles for new e-marketplaces is the ability to bring enough buyers and sellers to achieve liquidity and create a truly effective dynamic e-marketplace.The greatest challenge faced by e-marketplaces in India is achieving a viable active community of suppliers. a number of external factors too hinder business on exchange.

Keywords : e-marketplaces

Conference Date : 30/08/2019

Pages : 66

Paper ID : 19064