RURAL MARKETING – CHALLENGES AND OPPORTUNITIES

Author (s) : S.Ranganayagi

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Abstract :
“The blood of the village is the cement with which the edifice of the cities is built. I want the blood that is today inflating the arteries of the cities to run once again the blood vessels of villages”- Mahatma Gandhi The LPG has made tremendous strides in the national and international economics. Liberalization and WTO norms have created both challenges and opportunities. The present condition is conducive for Institutional Direct Investment. This will in turn create the infrastructure such as Educational Institutions, Housing, Hospitals and Banks. Adopting PURA (Providing Urban Amenities in Rural Areas) by Government and private players will result in Urbanization and the balanced growth of regions.

Keywords : Challenges and Opportunities

Conference Date : 30/08/2019

Pages : 60

Paper ID : 19058