THE ROLE OF DIGITAL AND SOCIAL MEDIA MARKETING

Author (s) : Dr. M.RAJA, V.SHRUTHI

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Abstract :
Social media nowadays is among the ‘best possibilities available’ to an item to get in touch with potential customers. Community social networking websites are the method to interact socially. These new media win the believe in of customers by linking with them at a deeper level. Community online marketing is the new mantra for several manufacturers since early a season ago. Promoters are considering many different social media possibilities and beginning to apply new social projects at a higher rate than ever before. Community online marketing and the companies that utilize it have become more sophisticated. One cannot afford to have no existence on the social programs if the competitor is creating waves with its solutions and items. The blast of social media trend is as amazing as that and the speed at which it is improving is frustrating. International companies have identified social media promotion as a potential promotion system, used them with enhancements to power their marketing with social media promotion. This paper discusses about the ideas of social media and social media promotion and other aspects like the development and advantages, aspect and importance of social media in promotion, social media promotion methods. It also presents an outline on social media promotion in Bangladesh.

Keywords : Word of mouth ,Consumer digital traditions, digital advertising

Conference Date : 13/11/2020

Pages : 232

Paper ID : 20232