A STUDY ON RETAIL MARKETING IN INDIA

Author (s) : A.SILAMBARASAN and M.KIRUTHIGA

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Abstract :
According to the dictionary, retail marketing is the act of promoting a product directly to the consumers who use them. Retail marketing can take on a variety of forms, such as television commercials, direct-mail pieces to consumer households, Internet banner ads or coupons. Retail marketing possesses several advantages to the retailer and to the consumer. Retail marketing comprises the activities related to selling products to the consumers through channels such as stores, malls, kiosks, vending machines, or other fixed locations. In contrast, direct marketing to consumers' attempts to complete a sale through phone, mail, or web site sales. Retailing occupies a key role in the world of economy. Retailing involves the entire activities incidental to selling to ultimate consumers for their personal, family, and household use. It does this by organizing their availability on a relatively large scale and supplying them to the customers on a relatively small scale. A retailer is any person/organization instrumental in reaching the goods, or merchandise, or services to the end users. A retailer is a must and cannot be eliminated. Retail marketing comprises the activities related to selling products to the consumers through channels such as stores, malls, kiosks, vending machines, or other fixed locations. In contrast, direct marketing to consumers' attempts to complete a sale through phone, mail, or web site sales.

Keywords : E-Marketing, Advertising, Retail Marketing

Conference Date : 17/09/2021

Pages : 92

Paper ID : IESMDT90