BRANDING STRATEGIES IN NEW AGE: WINNING ATTENTION WITHOUT LOSING TRUST

Author (s) : Mrs.S.Ranganayagi

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Abstract :
Effective branding is about creating a personal connection between consumers and products. Branding, has evolved over time today, consumers engage in the brand experience in real time and with the opportunity to comment, good or bad. The end goal for branding teams, brand strategists and advertisers alike has always been to get an audience engaged in a personal experience that ultimately generates brand awareness and respect. Again winning customer attention without losing trust, but how that strategies changed over the time and what are the new ways of branding has appeared. This paper tried to detail those changes in branding ways to build brand.

Keywords : Brand strategies, Losing trust

Conference Date : 17/09/2021

Pages : 17

Paper ID : IESMDT16